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Videos

Revolution or adaptation?

These are uncertain times for qualitative research. The old paradigm of mediated, researcher-led insight is being challenged by new models of engagement that enable brands to interact directly with their consumers. But how far does this shift in...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Neil Samson, Anupama Wagh-Koppar, Stuart Knapman, Luigi Toiati
June 15, 2014
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Citation

Samson, Wagh-Koppar, Knapman and Toiati (2014a, June 15). Revolution or adaptation? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revolution-or-adaptation-


Research papers

Personal web spaces and social networks

This paper discusses the phenomenon of online personal spaces and what this means for business. Looking ahead, beyond Web 2.0, the wider implications of a networked world are considered.This paper incorporates new quantitative findings.

Catalogue: WM3 2007
Authors: Caroline Vogt, Stuart Knapman
Company: Microsoft
June 3, 2007
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Citation

Vogt and Knapman (2007a, June 03). Personal web spaces and social networks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/personal-web-spaces-and-social-networks